Origin Story
During dinner last night, I gave the family the following scenario:
“A local doughnut shop owner has promised you $25 if you can come up with a successful, new kind of doughnut. What do you propose?”
Maddie said a banana split doughnut. Cami said a German pancake doughnut, and a snickerdoodle doughnut.
I realized that we could generate many more doughnut ideas if we abstracted each idea to a concept, then generated more ideas out of that concept. So:
- Banana split doughnut $\in$ ice-cream-themed doughnut
- Ice cream sundae doughnut
- Ice cream bar doughnut
- Creamie doughnut
- Soft-serve ice cream doughnut
- German pancake doughnut $\in$ breakfast-themed doughnut
- Eggs and bacon doughnut
- House of pancakes doughnut
- Cranberry orange loaf doughnut
- Snickerdoodle doughnut $\in$ cookie-themed doughnut
- Chocolate chip
- Sugar cookie doughnut
- Gingerbread doughnut
Summary
Generatation-Abstraction-Generation can be a powerful way to seed ideation.
Next Steps
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