Origin Story

In a discussion with Ben Beck in office hours Mon, Apr 4, 2016 3:45 PM, we considered the pain of gardening. He is currently focusing on a smart app to inform gardeners when to plant, water, fertilize, etc.

Summary

An alternate pain hypothesis is that time required to garden is a deep pain. A rather complex solution would be coordinating the labor market for gardening talent.

Next Directions

TO DO: Draft use of this case in the hypothesis building workshop for Seattle.