Context: Chad’s class Mon, Feb 8, 2016 11:00 - What if we asked people to estimate perceived market share of a company? Assess: does market share even matter to customers? Is a discrepancy between perceived and actual market share substantive?
Context: Chad’s class Mon, Feb 8, 2016 11:00 - What if we asked people to estimate perceived market share of a company? Assess: does market share even matter to customers? Is a discrepancy between perceived and actual market share substantive?