Course Summary
Brian P. Reschke
Marriott School of Business
Fall 2019
Reminders
- Student Ratings: Please complete by end of today (Thursday, December 13).
- Final Idea Logs due today
- If submitting a notebook, etc., can give to me now.
- If submitting electronically, upload to Learning Suite by 11:59 PM tonight.
- If you have already submitted your log and wish to revise it, please contact Steven.
Reminders
- The final is from 8:00 AM to 10:00 AM this Saturday, December 15. Attendance for the full duration is required. There will be an in-class peer feedback assignment that is part of the final exam.
- Final pitch slides are due no later than 15 minutes before class Saturday. Send to brian.reschke@gmail.com AND stevenlord96@gmail.com.
- Teams have 20 minutes total (including Q&A). Please include any details you choose not to present in supplemental reports (highly recommended). All materials due before the start of the final.
Entrepreneurial Innovation Tournament 2018
Form Teams
Think of the last four digits of your student ID number.
Team 1:
0000-3333
Team 2:
3334-6666
Team 3:
6667-9999
PollEverywhere
Please go to PollEv.com on your laptop or device. Enter brianreschke634 as the username.
(Note, only one vote [device] per student, please).
Generate Creative New Ideas
Round 1:
Duration: 3 minutes
Hot Seat:
- Team 1 (Steal order: Team 2, then Team 3)
- All teams await question at website PollEv.com/brianreschke634
Tournament:
- Teams 2 and 3. Team 1 will judge.
- One artist from each team will be given a visual prompt. This individual will draw as many creative images on a whiteboard as possible, incorporating the prompt. Team members may talk to this individual, but only one may draw.
Tournament Visual Prompt
Text
3 minute
Questioning
Observing
Networking
Experimenting
Associating
Tournament Judging Criteria: Round 1
- Fluency: 2 points for each picture
- Originality: Subtract 1 point for each of the following: book, box, door, geometric shape, human face/figure, ladder, letter, number, picture frame, present, rocket, stick person, tree, or window
- Elaboration: Count number of details in figures (e.g., decoration, color, shading, 'unnecessary' features)
- (0-8) = 1 points, (9-17) = 2, (18-28) = 3, (29+) = 4
- Avoid premature closure
- 2 points for each picture that doesn't connect the two lines
Round 2:
Duration: 5 minutes
Hot Seat:
- Team 2 (Steal order: Team 3, then Team 1)
- All teams await question at website PollEv.com/brianreschke634. It will become live with the start of the timer.
Tournament:
- Teams 3 and 1. Team 2 will judge.
- Challenge: Idea Generation!
Tournament Task: Round 2
- Through discussion, online searches, and interviews of non-class members, generate as many ideas as possible for following job-to-be done:
Giving a unique Christmas gift
- Email your slide with open permissions to brian.reschke@gmail.com and stevenlord96@gmail.com
- Answers will be judged in 5 minutes. GO!!
Text
5 minute timer
Tournament Judging Criteria: Round 2
Which team identified the most (unique) solution ideas?
Understand Customers
Round 3:
Duration: 3 minutes
Hot Seat:
- Team 3 (Steal order: Team 1, then Team 2)
- All teams await question at website PollEv.com/brianreschke634. It will become live with the start of the timer.
Tournament:
- Teams 1 and 2. Team 3 will judge.
- Four members of Team 3 are withheld from the 'Hot Seat' activity above. Two will serve as customers to be interviewed by Teams 1 and 2; the other two will judge the extent to which the team displayed empathy. (Cont'd)
Round 3:
Tournament:
- Prompt:
- "Tell me about the last time that you were uncomfortably cold."
Text
3 minute
Effective questioning
- Ask Why
- Avoid 'usually': ask for specific stories
- Look for inconsistencies
- Watch for non-verbal cues
- Silence is OK
- Don't suggest answers
- Avoid binary questions if possible
Prototyping
Round 4:
Duration: 5 minutes
Hot Seat:
- Team 3 (Steal order: Team 2, then Team 1)
- All teams await question at website PollEv.com/brianreschke634. It will become live with the start of the timer.
Tournament:
- Teams 1 and 2. Team 3 will judge.
- Using post-it notes, scissors, and other materials, teams will prototype a solution to the problem identified earlier. After 5 minutes are past, they will live-demonstrate their prototype to the class, and Team 3 will judge first-order feasibility (i.e., does it solve the pain).
Text
5 minute timer
Create Elegant Solutions
Round 5:
Duration: 5 minutes
Hot Seat:
- Team 2 (Steal order: Team 1, then Team 3)
- All teams await question at website PollEv.com/brianreschke634.
Tournament:
- Teams 1 and 3. Team 2 will judge.
- Suppose the BYU President's Council has assigned you to explore how to increase devotional attendance by members of the Marriott School of Business community. On a whiteboard, (1) Identify the components of the system, and (2) Apply SIT to propose an elegant solution.
Text