Reputation

Jensen, Kim, and Kim (2012)

Overview Reputation is typically defined as an “overall actor-level assessment” (p. 141) but often results in confounding with status, identity, celebrity. Instead, we define reputation as attribute-specific based on prior behavior and embed in social systems. Problems with integrative definitions of reputation Vague, poor discrimination from other constructs What seems like a generalized reputation really is based on some attribute anyway (* Still to be explained: why some attribute-specific reputations dominate other attribute-specific reputations—what do audiences anchor on, and why?